Case study - Shopia

Fastest growing ecommerce company in the Middle East region. Headquartered in Media City, Dubai and having representations in Saudi Arabia and Kuwait

A Customer shopping online on Shopia's website
— Client profile

Shopia is the Amazon of Saudia Arabia


Shopia is the fastest growing online store in the Middle East region. Headquartered in Media City, Dubai and having representations in Saudi Arabia and Kuwait, Shopia is an e-commerce multinational company founded with the sole aim of simplyfying shopping and bringing the best products to its customers at unbeatable prices.

– client requirement

Redesign and rebuild Shopia's website from scratch

Originally Shopia looked to solely fix the website speed and prevent recurring breakages but given the number of issues, Shopia decided to hire Starkflow to build a new website. The requirement was to completely replatform the site moving from Magento 1 to Magento 2, implement a CRM, and include other 3rd party integrations like Aramex delivery. The decision turned out to be a huge success. Speed no longer was a problem because the site underwent a complete re-platformization thanks to the team Starkflow built for Shopia.

— Our process

Started with fixing website speed which led to a total rebuild of their platform

Shopia was struggling with finding qualified in house talent for upgrading and maintaining their e-commerce website. They had a team but were not able to find the proper engineers to propel the website to the speed they wanted and develop the product they were looking to bring to market. As a result, the website was slow and had multiple website modules that were breaking. We hired 8 resources across frontend, backend, and UI/ UX to completely build the website from scratch.

Hiring process Starkflow followed for Shopia
— result
$920,000.00
Saved in operational cost
8400
Hours saved
8
Engineers hired