Case study - Hope Research Group

Established in 1985, HOPE Enterprises is a pioneer in designing and managing research projects

Client at Hope research group giving their requirements
— Client profile

Market research development leader with over 30 years in operation


HRG is a market research development leader operating in four countries with strategic alliances and research professionals in other regions. They have a strong hold in executing all its clients' needs in Central America, Latin America, and the UK region.

— client requirement

Build a market research desktop and mobile application

Build and demo a surveying tool for the LATAM market for the clients of HRG. Once approved, build an end-to-end analytics and reporting software based in cloud to help the clients track and measure their retail execution. The clients include top bluechip companies in the US like Coca-Cola, Nestle, and Bacardi who were to use the platform to improve their retail capabilities.

RG started with Starkflow building a 3 person team to demo a surveying tool in Latin America that they planned on showing their client. Once their client approved the survey software HRG requested for Starkflow to build a team that will be capable of implementation of the retail execution cloud software. Ultimately over a two year period the team grew to 40 to further develop the product.

— Our process

Build a team to handle the software development demand from HRG’s Clients

Starkflow followed a bottom-up approach hiring a small team of 3 people to build out the protoype. We started with requirement gathering, defining the purpose of the project, time frame, risks and assumptions and then started allocating more resources.

In the beginning, Starkflow built a team of 2 back-end and 2 front-end engineers, which grew to 40 people over a span of 2 years. The team of 40 included market research analysts, QA engineers, data management professionals and data scientists. The team built an end-to-end retail execution cloud software mesaure efficiency and improve their retail execution.

Hiring process Starkflow followed for Hope Research Group
— result
$2,000,000
Saved in operational cost
3
Fortune 500 clients landed
40
Staff hired